Not Your Daddy's Internet
More than ever a website is an essential component to a successful business. It is a tool for marketing, sales, support and communication. Expectations for a user-friendly, functional website continue to grow as connection speeds accelerate and newer technologies offer greater possibilities. It is a longer reach to a usable website as development tools become more available and more powerful.
With more than 10 years' experience designing and developing Internet, intranet and extranet sites, Inky Fever understands a website is often the first point of contact with new and potential clients and a valuable resource for existing clients. This means an online presence must reflect the quality and professionalism of your organization.
An attractive site with useful information is no longer enough. Websites are no longer expected to provide only static content, they are expected to work, to offer sales and support tools as well. Web users are looking for more interactive experiences and want to be more self-sufficient. Offer your visitors the tools to research, shop and use your products more efficiently by developing a site that connects directly to your catalog as well as your sales and support staff. This not only enhances the user experience, but also streamlines the process.
If your organization already has a website, Inky Fever can extend its capabilities by adding dynamic content, such as a product catalog, that can create product pages automatically and without any additional coding. Allow your visitors to customize their experiences by setting preferences for navigation, grouping favorites or notices of updates. Develop an application to allow users to create their own product brochures by creating PDF documents on-the-fly.
Alphabet Soup
There is an abundance of tools and languages available for designing and developing websites and website applications. Inky Fever understands them and knows how they can be used most effectively. These include:
- HTML
- XHTML
- CSS
- Flash
- JavaScript
- PHP
- Classic ASP
- .NET (including VB and C#)
Contact Inky Fever to learn how these tools can be used to share content with your visitors over the web.
Bring the Water to the Mountain
Inky Fever can help your organization make the most of your data. Consolidate your data into a single, powerful database to feed all your media. Use it to display web content dynamically, build interactive distributable applications and create print collateral such as catalogs and brochures. Learn how you can create a product catalog, or any printed document, with the press of a button.
Usability and Accessibility
Ensure your site reaches the broadest audience as accurately as possible with valid code. Websites render differently in different browsers and on different platforms. Inky Fever develops websites that reduce these anomalies. In addition, ensure your site can be accessed by visually-impaired visitors.
Search Engine Optimization (SEO)
It's no longer enough to submit a URL to a search engine and expect higher results from searching. Even meta tags have lost their effectiveness. This is why search engine optimization has become a billion dollar industry. Optimization begins with development and must be built into the site for the best results. Inky Fever can help you understand how this can be done effectively.
How to Choose Your Web Developer
Years of experience and portfolios are only the first steps to choosing a developer. Does the developer specialize in development or is it just another service offered by the organization he or she works for? How well does the developer understand web standards and trends?
There are steps you can take to separate the professionals from the beginners. Contact Inky Fever to learn what you can do to find a developer that's right for you.